The Government of Canada’s Concierge program is a single access point to funding, expertise, facilities, and global opportunities for businesses seeking to grow through innovation. The only service of its kind in Canada, it offers free, one-on-one assistance from expert advisors who provide customized guidance in selecting the most relevant programs and services to help SMEs, entrepreneurs, and start-ups grow their business. Concierge is delivered by the National Research Council of Canada’s Industrial Research Assistance Program (NRC–IRAP) in collaboration with federal and provincial partners.